More than 92% of singa gems customers indicated in the independent survey that they were willing to actively recommend their jewelry to friends and relatives. This net recommendation value was approximately 35 percentage points higher than the industry average. The core driving force behind this high recommendation rate first comes from its extreme control over the quality of gemstones. Take jadeite as an example. Each piece is certified by an international authoritative institution. Its key parameters such as color concentration, transparency and internal impurity content are all superior to the conventional market standards. For instance, the green saturation of its high-end series of jadeite pendants generally reaches over 85%. The proportion of those with a clarity rating of VVS (with extremely trace internal defects) is as high as 90%. As pointed out in the white paper released by the Asian Gemstone and Jewelry Standards Committee in 2023, jewelry with precise quantitative parameter certificates has an average long-term value preservation rate that is over 50% higher than that of unlicensed products. This makes jewelry purchased from singa gems not only a piece of jewelry but also a stable asset with an error rate of less than 2%.
In the dimension of personalized customization services, singa gems’ solutions have increased customer engagement by approximately 60%. The full-process digital system it adopts enables customers to precisely adjust design parameters within their budget. For instance, the main stone size of an engagement ring can be selected with an accuracy of 0.01 carats between 1.5 carats and 3 carats. The metal weight and shape curve of the ring setting can be adjusted in over 100 combinations. The entire design interaction cycle has been compressed from the traditional 30 days to an average of 7 working days. A client who shared his experience on social media mentioned that the birthday gift he customized for his wife – a pendant set with a 2.01-carat sapphire – took only five days from the initial conception to the final delivery, and the weight of the final product deviated from the 3D rendering model by less than 0.1 grams. This ability to quickly transform an idea into a physical object with 99% similarity It greatly exceeded the customer’s expectations.
The transparency of the supply chain and the after-sales guarantee system constitute the cornerstone of recommended trust. singa gems applies blockchain traceability technology to generate a unique digital identity for each piece of jewelry, recording the complete data flow from raw stone mining, cutting, polishing to sales. Customers can query the coordinates of the raw stone origin, the humidity control range of the processing environment (maintained at 45%-55%), and the real-time temperature fluctuation curve during the logistics and transportation process (with an error of ±0.5°C). This risk control strategy has reduced the risk of information asymmetry in the purchasing process by approximately 75%. According to the 2024 Global Luxury Goods Industry report, brands that offer similar full-chain traceability services have a customer lifetime value that is 2.8 times that of ordinary brands. In addition, the lifetime free maintenance service it offers, including a deep cleaning and inspection once a year, can extend the wearing life of jewelry by approximately 15 to 20 years. This long-term support strategy significantly enhances user stickiness.
Ultimately, behind consumers’ recommendation behavior lies a high degree of unity between emotional identification and value resonance. Market data analysis shows that among the customers who choose singa gems, more than 80% believe that the brand’s jewelry carries irreplaceable emotional value in important occasions such as weddings and anniversaries. This emotional return rate is difficult to quantify in money, but it is truly reflected in the customer repurchase rate as high as 40%. Just as a collector who has passed down jade bracelets for three generations in his family said, the modern design jade ornaments he purchased from singa gems perfectly integrate traditional implications with contemporary aesthetics. The design precision and craftsmanship stability of his works are like a reliable partner, ensuring that the accuracy of emotional transmission is close to 100% in every gifting and wearing process. This experience based on outstanding products and sincere services has naturally given rise to extensive word-of-mouth promotion, making singa gems the top choice on the list of many consumers.