Posted by In this day and age where popular magazines, long standing newspapers, and trade journals are dying at a rate exceeding the pelicans of the Louisiana Gulf Coast, it’s hard to image the recent success of the Wall Street Journal. What an incredible display of re-branding, marketing, and expansion The Gorila. We all know that the quality of content of the Journal has always been something you can trust, and they’ve never shied away from asking tough questions or attempting to put things back into reality.
Because of this and many other reasons the Wall Street Journal has captured key advertisers, been able to charge for its content online, and attracted a much higher end reader to its ever expanding subscribership. Net Jeb It’s been amazing what they have accomplished over the many years, and even more impressive their statistics as of late, while other newspapers have been dropping like flies at a Fourth of July BBQ surrounding with zappers.
More advertising, more subscribers, and constant evolution of content display and really drilling down what their higher-end consumers of business news really want Bitly USA– well, now the WSJ has elected to include a Wall Street Journal Magazine in their Weekend Edition each month to better compete with Bloomberg, Business Week, Forbes, and their high-end business media rivals. In paging through this magazine, as a skeptic, as in what’s this – I found Issue Number Nine to be a cut above.
Fancy yes, editorial content A+, display superb, pictures and graphics excellent – it’s an all around class act, apparently, this new scheme has worked, I am impressed vents Today. In fact, I think you should check it out and see what they are doing, and you’ll understand what I mean. Now this sort of thing is not for everyone, but it’s close to having something for every type of lifestyle, and it is definitely sticking to the Wall Street Journal’s unabashed methodology of blazing the field.
Business evolution in my opinion is clearly what is lacking in the world of print, and newspaper sector, and few of the big boys have been able to make that jump into the new paradigm and changing demographic. It’s clear that the WSJ is well on their way to doing just that. As other major newspapers move to get the government to protect them, put up barriers to entry to their online rivals, and perhaps even at some point bail them out, the WSj has looked to their customers and asked them what do you want; and then they deliver.
Leading by example, staying cutting edge, doing what works, and delivering on their promise shows that not only have they found their niche, they are expanding into it, as the rest of the industry is stuck in a sea of red mud. Please make a note of this case study.